control society

Deleuze, Gilles’s dark vision of what comes after Foucault, Michel’s concept of discipline and the model of society it creates (the phrase itself is taken from William S. Burroughs). According to Deleuze, disciplinary society began in the early eighteenth century and peaked at the beginning of the twentieth century (his dates are not exact). Disciplinary society operates by creating sites of confinement (barracks, office, prison, school, etc.) and moving people between them. These sites of confinement organize everything according to a logic of the proper place and time for every element, thus achieving both a maximum efficiency of production and a power of production greater than the sum of the component parts. For example, the disciplined army is a far more deadly force than an undisciplined militia, as countless counter-revolutionary wars have demonstrated. Disciplinary society, according to Deleuze, is analogical, whereas control society is digital. The difference, though, is not merely a matter of technology---indeed, when Deleuze wrote this essay in 1990, much of the technology we take for granted today (such as the Internet) was still in its infancy or belonged to the realm of science fiction. By digital Deleuze means that mechanism of control does not resemble or derive from the thing controlled, as it does in analogical modes of discipline. The disciplined soldier has to be drilled constantly to achieve the ability to perfectly emulate a prescribed set of bodily dispositions (marching, standing at attention, saluting, and so on); by contrast, the controlled soldier is a name in a database whose performance is measured against abstract training criteria. The real focus of Deleuze’s concept, though, is the changing nature of the capitalist mode of production, and in this regard many regard his short essay ‘Postscript on Control Societies’ to be uncannily prescient. It predicts the rise of what is now known as ‘platform capitalism’, e.g. Facebook and Uber, which transforms all workers into self-employed ‘entrepreneurs’ and pits them against each other, thus breaking up the old solidarities of class and class identity.