The study of the possible (and assumed to be likely) nature of the world in the near future based on what is known about present trends in demography, technology, and economic geography. Undoubtedly the best-known example of futurology is Alvin Tofflerâs 1970 bestseller, Future Shock, which predicted (with some degree of accuracy) the digital revolution that occurred in the early 1990s. But it also worried that people were not ready for the changes to come. Government and business are the two stakeholder groups with the most interest in futurology. Interestingly, Certeau, Michel deâs work on everyday life was funded by the French government on the understanding that it would deal with futurology, but Certeauâs research team did not get around to writing that particular volume (in part because Certeau left France for a job in California, but also because neither he nor his fellow researchers were sure they knew what the concept actually meant)---but there are traces of it in the first volume of his work on everyday life.