glocalization

A neologism conflating the terms ‘global’ and ‘local’ to express the paradoxical manner in which processes of globalization, which seem to erode the very possibility of the local, in fact demand an intensified attention to it. Glocalization highlights the inextricability of the two views of the world: global and local. Global processes, such as the movement of international finance flows, have a local effect, and vice versa, as the ‘credit crunch’ of 2007—9 demonstrated---failing mortgages in America almost brought down the entire global financial sector. Glocalization was first used by Manfred Lange to describe the goal of the 1989 Global Change exhibition he curated in Bonn, which was to show the interconnection between the different levels of perception---local, regional, and global. In academic circles it was popularized by British sociologists Roland Robertson and Bauman, Zygmunt. The relation between the global and the local has also been of great concern to Postcolonial Studies, particularly the critics Appadurai, Arjun, Bhabha, Homi, Arif Dirlik, and